Leonard Cercone

For 20 years, I've been constantly promoting something. Come to think of it, I've been constantly promoting something my entire life. It's the only way to get noticed in a large, loud and fast-moving Italian family.

In that time, I've learned one thing: if you want to captivate attention, you need to know your audience. I'm not talking about demographics. I mean KNOW your audience. Whether it's snowboards or software, there's a distinct and essential culture that surrounds each and every market. My job has been helping clients tap into these cultures in a natural and effective way. PR, online, brand development...the gamut.

In fact, I put my money where my mouth is in 2001 and started my own advertising and PR firm, CerconeBrownCurtis. We've been lucky to attract some great clients that range from adidas, K2 and Sperry Top-Sider to Cognos, Sapient and GMAC. Quite a ride. They all have one thing in common: they know that to grow, they need a whole new set of rules that combine the best of what’s always worked with a heaping dose of new thinking. Check us out at www.cerconebrown.com.